CRM ROI & Performance Stats — Real Data for Real Decisions
Access live CRM statistics on ROI, profit, retention, marketing, sales, and productivity — all from real companies. Share insights and Learn from decision makers worldwide.
1. What ROI have you achieved from your CRM investment?
Less than $2 for every $1 spent
$2–$5 for every $1 spent
$5–$8 for every $1 spent
More than $8 for every $1 spent
Still measuring / not sure
Total Votes: 21
2. How long was your payback period for CRM costs?
Less than 3 months
3–6 months
6–12 months
Over 12 months
Haven’t broken even yet
Total Votes: 18
3. How much did your net new revenue increase after implementing CRM?
No change
1%–10% increase
11%–25% increase
26%–50% increase
Over 50% increase
Total Votes: 17
4. How has your Customer Acquisition Cost (CAC) changed post-CRM?
Dropped by over 20%
Dropped by 10%–20%
No significant change
Increased slightly
Increased significantly
Total Votes: 17
5. How much has your Customer Lifetime Value (CLV) increased with CRM?
No measurable increase
1%–15% increase
16%–30% increase
Over 30% increase
Still evaluating CLV
Total Votes: 17
6. How has CRM affected your sales conversion rate?
Dropped
No change
Increased by 1%–5%
Increased by 6%–15%
Increased by more than 15%
Total Votes: 17
7. How much time per sale has CRM reduced?
No change
1%–10% faster
11%–25% faster
26%–50% faster
Over 50% faster
Total Votes: 17
8. What % of sales admin work has been automated by your CRM?
None
1%–20%
21%–40%
41%–60%
Over 60%
Total Votes: 17
9. What’s your upsell rate improvement after CRM?
No change
1%–5% increase
6%–15% increase
16%–30% increase
Over 30% increase
Total Votes: 17
10. How has your customer retention rate changed with CRM?
Dropped
No change
Increased by 1%–5%
Increased by 6%–15%
Increased by over 15%
Total Votes: 16
11. How long does it take to recover CAC (customer acquisition costs) after CRM?
Less than 3 months
3–6 months
6–12 months
Over 12 months
Still not recovered
Total Votes: 16
12. How effective is your marketing campaign tracking after CRM?
(How advanced a company’s marketing campaign tracking has become since adopting a CRM — basically, how deep their visibility is into the entire customer journey).
No visibility
Basic tracking (cost per lead only)
Moderate tracking (conversion rates)
Full-funnel tracking (from lead to CLV)
AI-driven predictive tracking
Total Votes: 16
13. How has your email list growth changed after CRM?
No change
1%–10% faster growth
11%–25% faster growth
Over 25% faster growth
Not tracking email growth
Total Votes: 15
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